Or you win the engagement and quietly wonder who's going to run the stakeholder workshops. Or your designers are waiting on a content strategy that nobody's written.
That's the gap Right Arrow fills.
WHAT I DO
Some projects need discovery through delivery, with research and strategy woven through every phase. Others need targeted work: a competitive analysis to sharpen a pitch, a structured approach to unstick a stalled build, a workshop to align a client team going in circles. Every engagement is scoped to exactly what the work requires.
Strategic Lead
I come in as the senior strategy voice on your project. Your team executes. I make sure what they're building is grounded in the right thinking.
Targeted Engagement
Not every project needs end-to-end strategy. Sometimes you need one thing done well. I scope tightly and deliver without unnecessary process.
Extended Team
For larger projects I assemble and lead a team of experience strategists and researchers, working alongside your team for the duration.
SELECTED WORK
Projects that required more than execution.
AGENCY · STRATEGIC LEAD
National Resident Matching Program
NRMP runs the Match, the process that places more than 60,000 medical students into residency positions each year. Ideas On Purpose brought Right Arrow in to lead all experience strategy for a ground-up website redesign. The deadline was fixed: live before Match Week in March.
DIRECT CLIENT · ONGOING PARTNERSHIP
Heart Rhythm Society - CardiQ.org
HRS is an international nonprofit focused on cardiac health advocacy. They came to Right Arrow directly to lead the strategic groundwork for a new digital platform serving clinicians and health systems.
ABOUT
Good strategy at the front of a project changes what gets built. I've spent fifteen years doing that work, and I have a clear point of view on where the thinking matters most.
Right Arrow works with agencies of all sizes, and occasionally with organizations that bring me in directly. If your project needs this kind of thinking, I'd like to hear about it.
